Kareena feels very strongly for the cause of women's emancipation, and hopes for their betterment in India, according to a source close to the actress.
The 30-year-old is especially appalled with the way women, irrespective of their socio-economic status, have become so vulnerable. She is trying to persuade citizens to sign a special petition to be presented to President Pratibha Patil as part of the campaign.
"Kareena feels that this will help spread widespread awareness amongst the common man," said a source.
A spokesperson on behalf of NDTV said the channel is glad with Kareena's support.
"Kareena Kapoor joining NDTV for the Shakti campaign is a major boost for us, because she represents the modern, fearless woman of today and her endorsement will enable others who look up to her as a role model to speak out as well."
The campaign was launched as part of the 100th International Women's Day Tuesday.
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