The Cop Out star is partnering with German company LR Health + Beauty Systems to create the new men's scent.
The product is due out in July.
"The Bruce Willis scent will be extremely masculine and - starting from ingredients through to design - embodies every individual feature of the Hollywood star: strong, self-confident, consistent," said the firm's chief operating officer Tilo Ploger.
The 55-year-old Hollywood veteran joins celebs like Britney Spears, Jennifer Lopez and Sarah Jessica Parker who all have a signature fragrance on the market.
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